Beauty Boxes continue to grow according to the Business Insider and there were 37m visits to subscription brand websites in April 2017 – an increase of 800% in just three years. For consumers shopping beauty, everyone from Walmart to Sephora is offering boxes. Birchbox, BeautyFix, Glossybox, Julep Maven, Dermstore and of course ipsy’s Glam Bag. These boxes are bringing traditional sample sizes, premium samples, and even full-size retail products to consumers. We know that consumers love the beauty box, but is it good for brands? Does it pay for brands?
Big lessons we have learned from box and brand success: Surprise and delight consumers, delivering a personalized offering, providing incentive and reward and invest in the relationship. This not only allows consumers to sample the products but allows the brand to begin a relationship with the consumer.
To make the most of box opportunities, you have to plan the cost of the products as part of the marketing budget. Don’t plan to make money. Free samples to millions of consumers have a proven track record of success, but many brands may not have those deep pockets. To attract more indie brands, more of these box companies are covering at least the cost of goods and customizing the quantities to cover regional markets rather than their full subscription base.
At AmericanMadeBeauty.com we have a virtual beauty box offering which gives you the best of all worlds. With AMB, there is no upfront cost, and the customer self-selects the brands they want to sample. You are provided the customers’ contact information and ship the samples directly to the customer. Brands that are seeing best results are surprising and delighting consumers with a package that has a wow factor when it arrives. Brands are also investing in the relationship from the beginning by taking the contact information and using it to connect with the customers. They personalize the offering to fit the customer’s needs and providing incentive and reward for bounce back sales.
Want to become part of the AMB Virtual Beauty Box? CLICK HERE to get started.