Morad Amirieh of Sorme Cosmetics - It’s in the Family - American Made BeautyAmerican Made Beauty
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Morad Amirieh of Sorme Cosmetics – It’s in the Family

Sorme CosmeticsOn this episode of RadioAMB, Patty Schmucker’s guest has been working within the beauty industry for more than 20 years and his family has been in it for over 50 years. Meet Morad Amirieh of Sorme Cosmetics! Learn how and why Morad went from civil engineering to creating a makeup line of his very own.

Morad and Patty discuss how his father, a beauty distributor, inspired his interest in the retail beauty industry by first opening a beauty supply and how that led to him building a makeup brand. Morad talks about his experiences growing his own brand and how he has found success not only by keeping ahead of future trends but through research into the past as well. Understanding how to develop and change along with the current and future landscape of beauty has helped his brand to stay ahead of the curve.

Listen in as Patty and Morad take a closer look at how brands can learn from looking to Europe and other parts of the world to innovate and stay ahead of trends. We think that is pretty important in all things in beauty.

Find out more about Morad’s cosmetics line, Sorme Here

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