American Made Beauty provides an additional asset for your overall market strategy to get your brand into the hands of consumers. American Made Beauty helps you build brand awareness and momentum by highlighting one of the most powerful attributes of your brand – being American.
According to Consumer Reports, 8 in 10 American consumers say they would rather buy an American-made product than an imported one. More than 60 percent say they’re even willing to pay 10 percent more for it. For some, the decision might stem from a belief in American quality and safety. Others might think it’s the best way to support the American economy and workers. But in our increasingly complex global economy, how much meaning does a label stating “Made in America” still hold? A lot.
No matter how you define a “Made in America” label, it has selling power, and many marketing companies and departments do all they can to capitalize on it. But consumers often don’t know whether they can trust the claim.
The Federal Trade Commission states that “all or almost all of a product bearing the label Manufactured in the USA must be of U.S. origin.” It should contain no foreign content (or a negligible amount) and its final assembly or processing must take place within the 50 states, the District of Columbia, or U.S. territories and possessions.
For Made in the USA claims, products must comply with the California statute that states: A manufacturer can advertise a product as “Made in USA” and sell it in California as long as:
Confusing. But at American Made Beauty, we have created two seals to show your customers the distinction.
Be an active part in your future success. Join forces with other brands to advertise one of your strongest brand qualities – being American Made.