All brands that apply to American Made Beauty must meet these standards:
Until now there has not been a third party to verify that these standards are being met by brands that make a made in US claim. American Made Beauty offers that service. All brands then qualify for one of two verification seals: Manufactured in USA or Made in USA:
Manufactured in USA: The raw materials that are used to make a beauty product are mixed together in a qualified cosmetic manufacturing facility located in America and 51% or more, of the retail value of the product comes from elements made in America.
Made in USA: The raw materials that are used to make a beauty product are mixed together in a qualified cosmetic manufacturing facility located in America and 90% of the retail value of the product or greater comes from elements that are also made in America.
We often hear people shouting that the cosmetic industry isn’t regulated and American Made Beauty is passionate about changing this false perception.
The standards set by both the FDA and the FTC allow consumers to make informed choices about their health and beauty products before they make a purchase. These standards also help manufacturers and beauty brand owners produce good quality products that are safe.
For cosmetics this means that the product is being produced in a facility that meets the FDA requirements for the use of Generally Regarded as Safe (GRAS) ingredients and good manufacturing practices (GMP) standards.
American Made Beauty requires that the product meets the standards set by the FDA for labeling. That means proper ingredient listings and disclosures of the purpose, intended use and claims.
We also review company’s websites that are offering products to ensure that proper labeling disclosures are visible.
Our goal is to raise awareness of the value of American manufacturing and quality standards.
Our responsibility is to help people make informed decisions about their beauty purchases.
American Made Beauty Verified. It’s the “Good Housekeeping Seal of Approval” for beauty and wellness brands made in or manufactured in America.