The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that’s still popular today.
After the invention of blogging, social media began to explode in popularity. Sites like MySpace and LinkedIn gained prominence in the early 2000s. YouTube came out in 2005. By 2006, Facebook and Twitter both became available to users throughout the world. For Beauty brands, social has become the way emotional connections and tribes are built.
The amount of time people spend on social media is constantly increasing. According to Common Sense Media, teens now spend up to nine hours a day on social platforms, while 30% of all the time spent online is now allocated to social media interaction.
Is it any surprise that we are facing security and privacy issues from all this social interaction in the digital world? As individuals and beauty brands we are all asking the same question, “should I ditch social media?”
As someone who started interacting in social media 20 years ago through My Space and LinkedIn, the decision is pretty clear. I love keeping in contact with people that either life or geographic reasons prevent physical interaction. Over the years I have evolved my social behavior such that my personal Facebook is where I interact with my family and friends and all other interactions in social are for business purposes.
On LinkedIn, I grew my network from 0 to 500 people in the first 18 years and in the last 2 years that number has skyrocketed to almost 12,000. I am in contact every week, through social for opportunities that are translating into growth for my company.
Like any other activity we engage in, it is prudent to be smart and safe. Use common sense and look up how to change your settings on all the social platforms that you engage in. Make sure to have business pages rather than personal pages on all platforms. Given the number of eyeballs engaged in social media, being there as a business is as important to being seen as relevant and engaged. Just be smart. HERE is just one link for ways to check your social settings.