Tags : americanmadebeauty, Artist, beautyindustry, coreyweiss, fotd, hairoftheday, howto, influencer, ipsy, ipsyopenstudio, madeintheusa, Makeup, Makeupartist, makeupreview, pattyschmucker, radioamb, skincare, socialmediainfluencers
Influencers have become wildly popular and a trusted voice behind beauty brands, whether it’s reviews, demos, or education they are whom consumers turn to for an “inside” look into products and services on the market today. Patty Schmucker’s guest on RadioAMB has been involved from the beginning of the social media takeover of beauty by transforming the way beauty content, education and products have been brought to consumers, that person is Corey Weiss of Ipsy.
Learn how Corey started out in sports and entertainment and how that lead him to co-found a company that has changed the way beauty is brought to consumers. Want to know how to become an influencer? Corey will discuss just what the Ipsy Open Studio is and why this is a game changer for both brands and influencers alike and how you can get involved. He will also be sharing what social platform is best for beauty and how small and large companies can engage with influencers.
Listen in as Patty and Corey delve into the world of influencer and community-driven marketing and why it is still the wave to ride into the future of beauty.