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Beauty goes digital

What’s the common denominator of companies like Harley-Davidson, Rosetta Stone, Progressive Insurance, Nikon, Microsoft, General Electric and Paul Mitchell? Lisa Kovner of Kovner & Company, a digital strategist who uses her unique knowledge of integrated marketing to get the word out and out and out for all types of American Made Beauty products. Her experience includes B2C, B2B, experiential marketing, grassroots/WOM, multi-channel retail marketing, promotions, and more.

Kovner_BW_3163_webListen in as host Patty Schmucker, just back from a successful trip to Cosmoprof in Bologna, Italy, interviews Lisa. Hear what it takes to develop solutions to just about any type of communication challenge. According to Lisa, the key to inspiring others is a little thing called “authenticity.” You have to target your consumers appropriately and “talk” to them from a place that’s real. Phoniness is easily spotted in today’s fast paced, digital world, where business can move at the speed of your internet connection.

Lisa started her career with aspirations of being the White House Communications Director. She quickly learned that boutique marketing was much more fun. Join Patty and Lisa for a great conversation on what it takes to be discovered, how emerging brands get noticed, and what’s next for beauty in the digital world.

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