Over the last few years, a strong trend has been pulsing through the beauty industry. It’s one that is quickly translating into products as well as services, and it’s one that Universal Companies is at the forefront of. It’s a revolution and it’s about wellness. Radio AMB host Patty Schmucker continues her series of interviews with Universal Companies, talking with Kelly Wilson, the head of the Product Development team. Wellness is a category that’s near and dear to her heart.
Kelly has been involved with creative marketing and public relations for more that 25 years, and with Universal Companies for the past 10. During her tenure, she has helped with the section of more than 9,000 products. Her passion lies in spas and salons, and she and Patty dive deep into how products have gotten cleaner and how demand continues to rise for natural and organic products that also produce results.
When it comes to services, consumers want professionals to provide recommendations on what they should use at home. Kelly Wilson and Universal Companies have been instrumental in helping maximize education to make those recommendations stronger than ever. Talk about a wellness revolution that’s universal.