September 2015 - American Made BeautyAmerican Made Beauty
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Archive: Sep 2015

Let’s omnichannel beauty

“Too many beauty brands don’t get that a growing number of customer are buying beauty online.” That’s how a recent conversation started with a VP of beauty at a leading top tier department store retailer.  Why?  Every major beauty retailer is searching for the answers to this questions while aggressively building both in-store and online strategies to […]

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Defining the new luxury experience with American-made beauty?

Students at the Fashion Institute of Technology (FIT) set out to answer this question and reported their findings in a presentation at Cosmoprof 2015. They started by accessing a study done from January to June 2015 by the Boston Consulting Group who conducted interviews with 1000 consumers in China, Korea, and Japan on luxury beauty. […]

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