kovner & company

Kovner & Company—founded by nationally-recognized growth expert Lisa Kovner—has helped put dozens of discoverable and emerging brands on a path to profitability by leveraging the expertise she cultivated working with the world’s most respected, sought-after brands in beauty, fashion and wellness.

WE STRIVE TO SEE THINGS DIFFERENTLY…
…And we get excited about looking outside of the brand bubble for real-life cues that have a serious impact on your brand’s acceptance, sell-in and sell-through.

We act on what matters most by identifying what’s most important to your wholesale, retail, direct and distribution customers. Then we find out where each of your key audiences priorities intersect. All strategy is built on these findings. We call it the Intersection of Interests™, and it’s exclusively to Kovner & Company clients. It:

• Provides a roadmap
• Identifies “gotta have” versus “nice to have”
• Optimizes budget
• Contains time and money invested
• Increases effectiveness and ROI

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