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Non-toxic, Certified organic products that work for you and the planet

We are an environmental company. Our message is saving the planet and our selves. Our medium is making the best personal care products on earth. Vegan, cruelty-free and made with plants, not petroleum.

Be pure, unadulterated and wild everyday.

Intelligent Nutrients was created by “the father of Safe Cosmetics” and Aveda founder Horst Rechelbacher. As a salon owner and world-famous hairdresser, he was the first to see the ill health effects beauty products had on stylists. With no safe alternatives, he made his own, introducing the concepts of plant-based products, aromatherapy and environmental impact into the world of beauty.

Horst left Aveda to pursue the mission of next-level certified organic, sustainable, inside-and-out beauty. In 2008, IN revealed the first USDA certified organic hair care line. It broke new ground to revolutionize the beauty industry again. Today the company is led by his wife Kiran Stordalen and daughter Nicole Rechelbacher, who were instrumental since day one.

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Listen to the RadioAMB interview with Nicole Rechelbacher, Co-Founder of Intelligent Nutrients.

Listen to the RadioAMB interview with Kiran Stordalen, Co-Founder of Intelligent Nutrients.