Simply put, we are the “Good Housekeeping Seal of Approval” for beauty and wellness brands.
We are becoming consumers’ favorite marketplace for beauty, wellness and fashion brands that are made in America and willing to prove it by being verified. Why? Because there is nothing more intimate in our lives then the way we clean and care for our body. Consumers tell us with their pocketbooks that they value brands made in America.
It’s an important distinction and it has to do with the percentage of raw materials – ingredients – as well as the packaging and manufacturing that is done in the US. Here’s why American Made Beauty certification is a valuable marketing tool:
We’re the only platform where consumers can find this information and buy beauty, wellness and fashion brands.
We help brand owners engage with the audience that values one thing that makes your brand special in the market- you are American made.
We will get consumers here so you can engage and we can all have a conversations about the things we have now and plan together for the future.
Together we are earning the consumers’ trust as the only market place they need to find innovation and trusted beauty brands that are using the industries best standards and practice to deliver safe, quality performance products.
We think that’s pretty important.
What can AMB do for my brand?
Support and help you create your distribution network that increases your brand awareness for direct-to-consumer sales. Embrace the emotion of growth.
Authenticate your claims. Made in American, Made in California or a brand commitment to environmental and social causes. Let us help you tell your unique American Made Beauty story.
“Made in America” or “Manufactured in America” claims
Become a Certified Made in or Manufactured in America Beauty Brand (see how you qualify). First time registration, one category listing, and validation fee $450. Annual renewal fee of $200.
Additional category listing in our directory: $50
Sponsorships: Category Leader Category $5,000 per year Category page of website signage.
Check out our other options to get involved.
Why should I be involved?
We provide recognizable seals of distinguish that set you apart from others. It’s an experience like no other. American Made Beauty provides a third party verification service for brands that make claims like Made in America, Made in California and Environmental and Sustainable Responsibility.
All brands that apply for the Made in or Manufactured in seal must meet these standards:
Started and HQ (headquarted) in the US.
100% of staff is in the US for brands under $5 Million and no more than 40% of staff is outside of the US for companies with $5Million or more.
If brand is a product it must be made in a FDA compliant manufacturing facility. If brand is a service the services are performed in the US.
The product labeling must meet FDA packaging requirements.
Any claims made must meet FDA and FTC requirements for substantiation.
Online stores must show ingredient list before consumer makes a purchase.
The standards set by both the FDA and the Federal Trade Commission allow consumers to make informed choices about their health and beauty products before they make a purchase. These standards also help manufacturers and beauty brand owners produce good quality products that are safe.
For cosmetics this means that the product is being produced in a facility that meets (FDA) requirements for the use of Generally Regarded as Safe (GRAS) ingredients and good manufacturing practices (GMP) standards.
Our goal is to raise awareness of the value of American manufacturing and quality standards.
When should I join?
It’s easy to be an American Made Beauty. List your products for sale, have a dedicated brand page, start building your future success. Be part of an exclusive club.
Verification: Once we have your full application completed, License agreement signed, Label review, we complete your verification
Once you’re verified, you will receive a confirmation letter with a link to upload your brand assets. We will also send our seal and guide for using the seal and our social media guide to help you tell the world about your new mark of excellence.
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